who gets to be an influenceR?

The New York Times chronicles the rise of Collab Crib, one of the first mainstream Black "creator mansions," exclusively documenting their whirlwind drive to achieve social media stardom in 90 days. The intimate, character-based film captures the influencers wrestling with a nagging, and profound, challenge: how can they succeed in a nascent industry that seems tilted to their disadvantage?

Associate Producer: Cydney Tucker